Episode 276 | Insider Secrets to a Top 100 Podcast

Featured Guest: Michael Katz
Former AI-skeptic turned AI-company Founder, Michael Katz is the visionary behind Flowsend, an AI-powered platform designed to help content creators scale without sacrificing their unique voice. With a background in entrepreneurship and tech, Michael was once a vocal critic of AI’s potential for homogenization. Now, he’s leading the charge in developing AI tools that enhance human creativity rather than replace it. His mission? To help content creators and businesses save time, maximize their reach, maintain their authentic voice, and stand out in an increasingly noisy digital world.


0:03 - Is Podcasting AI Helping or Hurting Your Show?
1:34 - The Biggest Mistake Podcasters Make with AI
5:00 - Spotting AI-Generated Content (It’s Easier Than You Think)
8:50 - How AI Could Be Quietly Damaging Your Credibility (and How to Avoid It)
14:14 - Using Podcasting AI Without Losing Your Authentic Voice

Is Podcasting AI Helping or Hurting Your Show?

Podcasting and AI — two buzzwords that get thrown together a lot these days. If you’re like most podcasters, you’ve probably been tempted to lean on podcasting AI tools to make your life easier. (I mean, who wouldn’t want to save time, automate tasks, and scale content when you’re already busy scaling your business?)

But here’s the bigger question: is AI really helping your podcast, or is it quietly undermining your credibility without you even realizing it?

In this episode, I’m sitting down with Michael Katz, a former AI skeptic turned founder of Flowsend — a different kind of podcasting AI — to dive into why relying too much on AI could actually be doing more harm than good for your brand.

We’re breaking down the common mistakes podcasters make when they let AI take over their content, the ethical concerns of sounding like everyone else, and what it really takes to use AI without losing your unique voice. 

So, if you want to use podcasting AI to save time but don’t want to devalue your brand with generic outputs, let’s dig in.

The Biggest Mistake Podcasters Make with AI

One of the biggest mistakes podcasters make when using AI? Expecting it to do all the heavy lifting. “People use AI like it’s this magic tool for creating content from scratch," Michael said, "But if I asked it to write a blog post about sales, it’d give me the most generic garbage you’ve ever seen.” He’s not wrong.  AI isn’t a magic wand that will instantly churn out quality content. It's not supposed to — and this is what most people overlook. That’s one of the reasons why leaning too heavily on AI to generate things like episode titles, show notes, or blog posts can actually hurt your brand.

Spotting AI-Generated Content (It’s Easier Than You Think)

Ever gotten an email or podcast pitch that says something like, “Your energy is as boundless as the sky” or “The gems you drop on your podcast are pure gold”? (Just me? Okay.) That’s AI at work. Because who actually talks like that? No one. And certainly not you. 

The problem with this, though, is not just that it sounds cheesy. It's that readers on the other end can sense when something has had a human touch vs. when something is purely AI generated. "Take a look at your Linked In feed," Michael says. “I see people using AI for leaving LinkedIn comments, and it’s so detectable. It just feels... not authentic.” And that’s a serious problem. Because if your audience can tell your content is lacking a human touch, they’re not going to connect with it. And in podcasting where trust and relationships matter more than anything? It’s an even bigger problem. Here’s why:

How AI Could Be Quietly Damaging Your Credibility (and How to Avoid It)

AI content lacks originality, because it’s pulling from existing information. It’s designed to process what’s already out there and generate something based on patterns, not fresh ideas. That’s why when you rely on it to create content from scratch, it tends to spit out the same overused phrases and ideas we’ve all heard a million times. 

“When you use AI without any original input,” Michael says, “you’re masking your own voice, and that’s where the problem lies.”

So if we’re all using the same podcasting AI tools, asking the same questions, and getting similar outputs, how does that make you stand out? It doesn’t. It makes you sound like everyone else — and that’s the last thing you want when your goal is to grow a loyal audience. BUT on the flip side, if you’ve got a clear core message dialed in first, then podcasting AI can actually help you scale your voice and reach more people. It all boils down to how you are using it.

Using AI Without Losing Your Authentic Voice

As a podcast host, it’s not just your job to share information. It’s your job to build a real connection. Your voice, your unique perspective, your quirks, and your energy are what makes listeners want more from you and it’s what keeps them coming back. So if you let AI take over too much of your content (think show notes, podcast titles, emails, captions, blog posts, and more) then your voice begins to get diluted. 

But, it’s no secret that AI can also save you time. So how do you strike a balance between using podcasting AI to streamline your processes without losing the OG you that your audience loves? 

“Think of it as the smartest assistant you’ve ever had... but it’s still like a young child. You need to train it to understand your voice and what you need from it,” Michael explains. And that takes time. 

So, what’s the takeaway here? Podcasting AI can be a powerful tool to help you scale your show, streamline your workflow, and reach more people. But it’s only going to work if you take the time to dial in your core message first, then train AI to reflect your voice. 

You’ve got to guide it — don’t let it do the thinking for you. When you get that part right, you can have the best of both worlds: efficiency without losing what ultimately makes your podcast stand out.

Up Next: 

And that’s exactly why in the next episode, Michael joins us back to share the exact steps you need to take to train AI to sound more like you and less like a robot. So if you’re ready to use AI to scale your thought leadership while keeping your voice front and center, this one’s a must-listen. So don’t miss it!

Oh and by the way, if you want more free advice on starting a podcast, growing your podcast, or turning more of your listeners into clients (all of the above, maybe!?) make sure you’re following Insider Secrets to a Top 100 Podcast on your favorite podcast app so you never miss a new episode. 

Or if you’re an established coach or consultant who’s ready to launch (and/or) scale your podcast and want our proven strategy to help you turn your listeners into leads and sales, book a free strategy call with our team to find out if you’re a fit for PodLaunch® — we’re here to help.