Episode 316 | Insider Secrets to a Top 100 Podcast | Courtney Elmer

Featured Guest: Bryan Fittin

Video Podcasting Won’t Grow Your Show—But This Will

(If you're not sure whether video podcasting is the right move for you, read this post first. Because while video can be a powerful tool, it’s not a requirement for a successful podcast.)

But let’s say you have decided to use video. Maybe you’re hoping to reach more people, build deeper audience connections, or make your content more discoverable.

Now comes the real question: What should you actually post to drive viewers back to your podcast? Because if your video strategy is just repurposing full-length episodes or posting random clips… you’re probably leaving listeners (and growth) on the table.

But before you start sweating over cameras, lighting, and whether you need a Hollywood-level setup—take a breath. You don’t. In fact, one of the most effective ways to use video for your podcast doesn’t require fancy production at all.

Bryan Fittin, founder of GoRogue Studio, joined me on the podcast to break down why behind-the-scenes content is one of the most underutilized (and easiest) ways to get your audience invested in your show.

The One Type of Video Content that Turns Podcast Listeners Into Superfans

Most podcasters think if they’re going to do video, it needs to be high-production, highly polished, and basically look like a @MrBeast video to get attention.

Because isn’t that what works? Big-budget visuals, multiple camera angles, fancy editing—surely that’s the only way to make video podcasting worth it.

Nope.

Listeners don’t connect with perfection. They connect with you. And that’s where behind-the-scenes content comes in—sharing small, real moments from your podcasting process:

• Hopping on a recording? Grab a quick clip.
• Editing an episode? Share a time-lapse.
• Brainstorming new topics? Let your audience in on it.

This kind of content doesn’t just show your audience what you do—it makes them feel like they’re right there with you, sitting across the mic, part of the process. And when people feel like they know you, they listen more, because they care more.

At the end of the day, people don’t binge content because it’s well-lit and perfectly edited. They binge it because they feel something. And that connection? It starts with the little, everyday moments.

And before you say, But my life is boring. No one wants to see me sitting at my desk,—think again. In fact, I asked Bryan this exact question: What actually makes behind-the-scenes content interesting—and how do you share it in a way that doesn’t feel repetitive, forced, or, well… boring? #askingforafriend

Why the Smallest Moments Build the Biggest Audience

Bryan’s response?

"I totally get it. I’ve felt that too. But here’s the thing—what feels mundane to you is actually fascinating to someone else."

And that’s the key.

Your listeners are invested in you. They’re curious about what goes into your podcast. They want to feel like they’re part of your world.

That’s why simple, everyday moments—like setting up your mic, prepping for an interview, or even grabbing coffee before a recording—can create a deeper connection than any polished, high-production clip ever could. 

And the more they see you showing up, the stronger that connection becomes. 

Which means more engagement, more trust, and yes—more listeners.

Why Low-Tech, Low-Production Video Works Better Than You Think

Think video podcasting requires a full production team? Nope. Your iPhone is enough.

Bryan shared that one of the simplest videos he ever posted was him unlocking his studio door, flipping on the lights, and sharing how grateful he was to do what he does. No editing. No fancy setup. Just a quick, authentic moment.

And guess what? Tons of engagement.

The takeaway? People don’t need Hollywood. They just need a reason to care. And that happens when you bring them into your world—even in the smallest ways.

But if there’s one thing you shouldn’t compromise on, it’s audio quality. Then again, you’re a podcaster—you already know that.

Here’s the quick fix: grab a wireless mic like the Rode Wireless Go or DJI Mic (both plug right into your phone). Instant upgrade. No production team required.

The Best First Step If You’re (Still) Stuck on What to Post

Still overthinking? Here’s your first move: ask yourself, "What would I want to see if I were my ideal listener?"

Because the best content doesn’t “perform.” It resonates.

Think about it: would you rather have 10,000 people watch your video and forget about you five seconds later, or 100 people watch it and feel so connected to you that they subscribe to your show, DM you, or tell their friends about your podcast?

Virality is accidental. Connection is intentional.

And the irony? The creators who do go viral aren’t chasing views. They’re showing up, sharing value, and being consistent. They’re creating for their people—not for an algorithm.

So instead of asking, "How do I make video content that gets noticed?"—start asking, "How do I make a video that makes someone feel seen, heard, or understood?"

Because that’s the kind of content that actually grows a podcast.

Want to go deeper into the psychology of attracting engaged listeners? Hit ‘Follow’ on Insider Secrets to a Top 100 Podcast so you never miss an episode.

Or if you’re an established coach, consultant, or creator who’s ready for a proven strategy to build a bingeworthy top podcast that actually grows your business, book a free strategy call with our team to find out if you’re a fit for PodLaunch® — we’re here to help.

Next up:

AI voice cloning sounds like the ultimate shortcut—less recording, more content, effortless scale. But what happens when your listeners can tell the difference and it kills your credibility?

In the next episode, I’m exposing the hidden risks of AI-generated voices, why your audience can always tell when something feels off, and the five things you should never outsource to AI if you want to stand out. Trust me—you don’t want to miss this one.