Episode 218 | Insider Secrets to a Top 100 Podcast | Courtney Elmer

Featured Guest: Josh Elledge

The Real Reason Successful Entrepreneurs Are Shifting to Podcasting

In today’s crowded digital marketplace, online business owners are always on the hunt for the best ways to stand out, build trust with their audience, and generate more of those oh-so-precious leads. And as podcasting continues to grow like wildfire, the smart entrepreneurs are waking up to the fact that this isn’t just some passing trend. Nope, podcasting has some serious potential to grow your authority and create a steady stream of clients — but only if you’re using it right.

And because the podcasting industry is rapidly changing and evolving, I invited Josh Elledge to join me to share the number one thing you need to be doing with your podcast right now if your goal is business growth — and, more importantly, how you can use your podcast to put your brand front and center so you don’t get left behind as the podcasting landscape continues to evolve and grow.

5 Ways Podcasting Drives Leads and Revenue for Your Business

Podcasting isn't just about talking into a microphone and hoping someone listens. It’s a powerful tool for building genuine relationships that can lead to significant business growth. When you're behind the mic, you're not just creating content; you're creating connections. As Josh Elledge, host of The Thoughtful Entrepreneur, says, "Podcasting is the ultimate pathway to building relationships with nearly anyone you want." It’s not just about reaching your audience — it’s about connecting with other leaders, potential partners, and clients who can drive your business forward.

When successful entrepreneurs pivot to podcasting, they’re not just looking for another content platform; they’re looking for a strategic way to build their network and, by extension, their net worth. By interviewing guests on your show, you open doors to collaborations and partnerships that might otherwise seem out of reach. Podcasting lets you engage in meaningful conversations that can lead to new opportunities, whether it's landing a speaking gig, securing an investor, or forging a partnership with another business leader.

But here’s the kicker: If you’re still not seeing the leads you expected from your podcast, even though everyone raves about your show, it might be time to rethink your strategy. Because for the ridiculous amount of time and energy podcasting takes, you want to be reaching thousands of people — not talking to yourself in an empty room. (And if you don’t have a podcast yet? This is basically your worst nightmare).

Don't Make This Rookie Mistake if You Want Your Podcast to Get Noticed

As enticing as podcasting can be, it’s easy to fall into the trap of creating content that gets lost in the noise. With over 700 advertising messages bombarding consumers daily, it’s crucial to make your podcast stand out. One big rookie mistake? Creating content that’s all about selling. If you’re constantly pushing your products or services, your listeners are going to tune out faster than you can say “unfollow.”

As Josh says, "You have to legitimately change your motivation and your intention. Give exceptionally, give generously." Instead of treating your podcast as a sales platform, treat it as a way to genuinely serve your audience. Offer real value with no strings attached. When you focus on building trust first, the sales will naturally follow. When your content is genuinely helpful and engaging, people will keep coming back—and they'll start to see you as a trusted authority in your niche.

How Podcasting Opens Doors to High-Level Networking

One of the most underrated perks of podcasting? It’s a fast pass to high-level networking. Imagine having a reason to reach out to someone you admire in your industry and offering them your platform to share their expertise. It’s not just a flattering invite — it’s a win-win. They get to share their expertise with your audience, and you get to start a relationship with someone who could be pivotal in your business journey.

Podcasting can be your all-access pass to the VIP room of your industry. As Josh Elledge puts it, "it’s amazing how much business gets done in the green room and on the golf course." Think of your podcast as your personal green room — a place where you can connect with industry leaders and build relationships that would otherwise take years to cultivate.

Think Being a Podcast Guest Will Grow Your Biz? Think Again

Being a guest on someone else’s podcast might seem like a quick and painless way to get your name out there, but let’s be real — it’s not going to bring in a flood of new clients overnight. Most podcast listeners are multitasking — driving, cooking, or squeezing in a workout—so they’re not likely to stop everything and reach out to you the second your episode ends.

But don’t write off the long-term value. Appearing on other aligned podcasts as a guest is a great way to warm up to the idea of having a podcast of your own, because it can help you refine your message and build that all-important know-like-trust factor. But remember: it’s one thing to be a guest; it’s another to run the show.

Hosting your own podcast positions you as an expert in your niche on a whole different level. When you’re the one behind the mic, steering the conversation, and inviting others to share your platform, it signals to your audience—and to potential clients—that you’re in demand and that you’ve got the authority in your field.

How Hosting a Podcast Grants You Access to Anyone You Want to Connect With

Hosting your podcast is like having a “make friends” button at your fingertips. Want to connect with a top influencer or industry leader? Invite them on your show. As Elledge puts it, "it’s your network, it’s your net worth."

Hosting a podcast gives you a reason to reach out to people you admire without coming off as self-serving. Instead, you're offering them something of value — an opportunity to share their expertise with a new audience. Over time, these relationships can lead to collaborations, partnerships, and even friendships that will help you grow your business in ways you never imagined.

The Future of Podcasting in Online Business

Podcasting is more than just a trend — it’s a powerful tool that’s reshaping the way online businesses operate. By focusing on building relationships, providing genuine value, and leveraging your podcast for networking, you can position yourself as a leader in your industry and drive serious growth for your business. As you continue to deliver quality content and build trust with your audience, your podcast will become an indispensable part of your business growth strategy. Because the future of online business? It’s unfolding in front of you, one episode at a time.

And if you want more free advice on launching or growing a podcast that converts your listeners to leads, hit the follow button for Insider Secrets to a Top 100 Podcast on your favorite podcast app so you never miss a new episode.

Or if you’re thinking, “Can you do it for me?!” Yep, we sure can, and we’d love to help. Book a free strategy call to find out if you’re a fit for PodLaunch, so you can get the blueprint you need for a bingeworthy top podcast that converts your listeners to clients.

Next Up:

In the next episode, we’re diving into 3 effective lead-gen strategies for faster podcast monetization, so you can turn your podcast into a powerful lead-gen machine, and get the recognition (and revenue) you deserve. Don’t miss it!